EZDIET

Description:

Problem and Trends:

Recent years have seen a succession of food crises, including but not limited to avian influenza, palm oil, and horse meat, raising a sense of anxiety among the French. A study conducted by IPSOS and RESPECT’in measured the perception of French people towards the food sector: nearly 62% of them say they lack information about the quality of the products they buy. In that sense, 7 out of 10 French state to pay more attention to information about the ingredients, the place of manufacture or origin.

72% of French people regularly visit supermarkets / hypermarkets to buy their food products. According to recent study conducted by TNS Sofres, 72% of French people check ingredients when buying a product for the first time. Moreover, 65% check ingredients during a following purchase. 60% think that ingredients are difficult to read and understand. This clearly speaks about a growing need for information and transparency.

A real obstacle faced by many consumers while doing grocery shopping to decipher product labels, flee GMOs and get hold of healthy products. “Consume less to consume better” is the new motto of the French. To find valuable information on food products, the Internet is a favorite channel, users can be informed quickly and even have opinions of their peers.

Solution:

Under the same platform, we offer two product lines to our respective market segments. The EZDIET mobile application for Apple iOS and Android platforms is targeted for end users to be used as a shopping companion for food products. For our corporate customers, we offer the EZDIET Data-as-a-Service (DaaS) Application Programming Interface (API). The EZDIET API shall be used in two ways. We offer to supermarkets to integrate their website and mobile application with it, so that their customers can benefit from the product filtering technology offered by our platform for shopping food products. On the other hand, the EZDIET API is used by food manufacturers to access data analytics tools to get insights into customer behaviour and trends, as well as for promotions to a targeted group of customers.

Business Model

Value Proposition

For end users (B2C)
EZDIET helps its end users to lead a healthy lifestyle and achieve their health goals by offering the ability to find food products which match their dietary preferences and restrictions the most. This is achieved by allowing users to create a profile of their food preferences, restrictions and/or allergies on the EZDIET mobile app, which will later be used by the EZDIET product matching algorithm to rate the products which are scanned by the app accordingly. On top of that, EZDIET will help save a lot of time spent deciphering the information which is found on food packaging and presenting it to the user instantly in a way which is very easy to understand. We also aim to help our users to entertain their rights to have full and clear information about the food they consume, including traceability of the products, as a result leading to greater transparency between consumers and manufacturers. Moreover, we offer our end users the ability to be engaged for greater transparency to submitting information about products which are missing from our database.

For corporate customers(B2B)
EZDIET’s value proposition to its corporate customers is providing tools and products using a data-as-a-service (DaaS) model to help them have more insight into the behaviour and buying trends of targeted customer segments. Food manufacturers will have access EZDIET’s platform to get insights into the behaviour consumers, and their preferences. On the EZDIET platform, we collect and combine data about what, when and where consumers are purchasing food products, which offers invaluable insights to consumer packaged goods companies. They may also benefit from reviews of their food products by consumers, which will help them to create better products for consumers. Moreover, this will help create more transparency between food manufacturers and consumers

Customer segments

Our business model is meant for a two-sided market. On one hand we have end users who are going to use our mobile application and website, on the other we have supermarkets, food manufacturers, nutritionists and dieticians who will use our platform to have access to targeted user base and benefit from the data produced by our platform through an API.

Corporate Customers Large and medium-sized packaged food manufacturers located in France, who want to improve their products and services by using digital technology; who are looking for data and statistics about who the consumers of their products are, where and when they are using their products, whether their products suit them and/or what consumers think about their products.

Hyper- and supermarkets of medium and large sizes, located in France, who would like to attract more customers by integrating a technology which will enable their customers to buy food products according to their dietary preferences and restrictions, and which can easily be integrated into their existing websites and mobile applications through an API. Dieticians and nutritionists located in France, who would like to grow their customer base by using promotions and advertisements to a targeted group of users.

Revenue Streams

End Users (B2C)
The EZDIET mobile application with its basic features will be available to end users free of charge. There will be premium features such as access to food products reviewed by independent nutritionists/dieticians and full traceability of products for which premium users will be charged for. This will be in the form of in-app purchases for 4€ per month.

Corporate Customers (B2B)
We offer one-shot, monthly, and annual DaaS subscription package that includes a set of bundled technology, services, consulting and diverse deliverables for clients in the food Industry. A monthly license for the enterprise plan, which includes all features – user information, maps, geographical filters as well as custom training and live support, is €10,000 per month per user.

Team

Muhammad Najeeb Aslam

Mulugeta Ayalew Tamiru

Nassim Aliche