Easily

Executive summary:

People’s habits, behaviours and expectations are changing through new devices, platforms and apps. 14% of global economic activities happen online. 4 of the 5 top global brands are digital at the core (Apple, Google, IBM & Microsoft). Every minute, 1/3 of the world’s population interact through the internet (2.4 billion people!). In retail and consumer goods, digital are contributing largely to a more demanding consumer base and changes in the supply side. but consumers are still using stores, 28 percent of shoppers plan to shop in-store but about 32% want online convenience in the store to compare prices, research products and take photos.

Customer demands are pressurizing product deliveries in terms of time, volume and cost. They need a solution to deliver products ​ anytime with flexibility to schedule different
deliveries, with option to consolidate & automate orders along with real time information of the delivery. They need to get ​ any product with instant information about its price and availability and with ​ right cost​ having different discounts and offers​.

Grocery shopping is one of the biggest causes of high blood pressure in modern life. The issue accompanied with supermarket shopping are : traffic jams, car parking, searching
products in the market, noise and health issues, carry basket, long queue at checkout and language barrier with staff. Grocery shopping is not that enjoying task as compared to other shoppings. It can be seen from following quotes:

• “I don’t remember my mother ever playing with me. And she was a perfectly good mother. But she had to do the laundry, clean the house and do the grocery shopping” (Patricia Heaton)
• “Shopping for style and swag is enjoyable but shopping grocery is painful but necessary” (Interviewee)

We are proposing solution to help people solve grocery shopping problems and make their hectic life little easy actually easier through our channels engraved with mobility,
accessibility and availability facilities with just a single digital click.

Easily will provide a mobile and web application through which users can browse and search products, add to their cart and pay the amount. We will take order to the market, buy the required things and deliver to the customer.

We have competitive advantage over competitors as we are saving time and providing easiness to our customers. We deliver order online for products from any supermarket from the city. We don’t have limit of minimum amount to order such as most of our competitors have. Moreover, we are providing multiple pickup points like user can order from multiple stores or shops and we will buy everything and deliver to our customers. The main thing is that our competitors such as Deliveroo and Uber Eat don’t provide grocery delivery yet.

Easily business model will make money similar to Deliveroo. The revenue model of our company is commission based which is simple and effective. The home delivery cost will be calculated using our algorithm based on order price, delivery distance and order weight.

Hunting investors and sponsors is a big milestone for a startup. We are also looking for funding worth of €500k to hire technical engineers, delivery team, to acquire customers and for other miscellaneous expenses.

We are targeting Rennes, France as our entry point in the market. We see a huge demand and big vacuum in the market, so we are definitely planning to initially launch in Rennes and then expand in other cities of France.

Business model:

Value Proposition

Easily is a platform which matches the buyer’s need with the shopper’s need. It offers buyers a quick access to groceries by delivering from a variety of stores for an affordable price. We provide value to the customers.

Customers will get easy access to the market things and can order online whatever they need. They can order by using our mobile application or website. Customer can save his time, avoid walking here and there in the market to find stuff and can save travel cost as well. Customer can use multiple pickup service to order from multiple shops and stores to get things from multiple places which is distinctive feature that easily provide. Following is a sum of value for the customers.

Easily also create jobs for the shoppers. A Shopper is the person who will do the shopping for our customers. Anyone who is fond of shopping, a student who wants to do some part time job to fulfill his/her expenses, a person who wants to work in a flexible timing and in his own interesting area, can join Easily and earn money.

Easily creates value for supermarkets as well. Their sales will be increased with our platform, burden to have large parking places will be reduced, rush on checkouts will be lowered as well.

Channels

In order to be successful, we need to reach our customers by any possible means. Easily will deliver its services to its customers through different channels:

• Dedicated web application
• An android application
• An ios application
• Online advertisements
• Reaching through local events

Later on, we will provide support to windows phone as well. Customer can contact us for support and service through social media and our help line.

Customer Segmentation

Customer for Easily are as follow:

• A housewife busy in household tasks and taking care of her children
• A working professional who comes late from the work and don’t have time to buy things except weekend
• A person who is price cautious and want to know about price at different stores
• A sick person who is unable to go out for grocery shopping
• A student who is busy in doing homeworks and assignment and don’t have time to go out for shopping
• A rich person who is willing to pay for his comfort and easiness
• An office or restaurant who does not want to hire a person to manage grocery
• A disabled person who finds it difficult to go for grocery and carry his luggage

Costumer relationship

We will be in touch with our customers using social media like Facebook and twitter. We will be active on social media and planning to have social agents to provide rapid answers to our customers. We will also provide 24/7 customer support where users can contact us by sending emails and phone calls. We believe in high quality services, so we will provide options to the users to give feedback and ratings. We will actively look at the ratings and feedbacks to constantly improve our services.

Key Activities

We will mostly be engaged in the development and maintenance of our product to bring new features, fix issues and bring innovation to keep our customers happy and enjoy a world class user experience. We will also focus on marketing of our product and customer acquisition and providing customer support. We will also be constantly engaged with our local partners like supermarkets to keep them bound with us. Participating in local events and sponsoring some social events can be another plus for us to catch customers.

Key Resources

We have following key resource:

• Development and marketing team
• Easily platform (web and mobile applications)
• Delivery team
• Partnership with local stores

Key partners

Easily has following partners:

• Investors who would like to invest in Easily
• Local supermarkets like Intermarche, Leader price etc.

Revenue Stream

Easily business model is like courier services. Money will be collected per transaction from the customers. Our revenue model is simple and effective, customers browse through and order using our application and send payment to us.We pay to the retailer actual price and keep delivery fee to us. We also have subscription plans as mentioned in the revenue model section above. We will also get money for promotion and advertising of third parties like super markets, product vendors and distributors.

Cost structure

• Payment of cloud vendors like AWS to host our application and store data.
• Base cost to purchase hardware devices for development and business operations.
• Salaries to our developers and other staff members like marketing team and delivery team etc.
• Money will also be spent on marketing of product and License cost to third party services like payment handling and location based API’s.
• Rents and utility bills.
• Miscellaneous expenses like food, stationery and furniture etc.

Team:

Ellyas Ouasti

Hafiz Mujadid Khalid

Muhammad Chaudry