Project Description

Description

Problem and Trends:

On the one hand, there is an increasing trend to improve the personal wellness, but on the other hand, time is scarce and no one is willing to waste its time. Hairdressing and other wellness services are a global need, but those services require time, require scheduling, and require investing in trial-and-error processes in order to find “our hairdresser”. We think we can solve this issue.

Solution:

We propose a platform that coordinates both, customers and professionals of beauty services, such as hairdresser, wellbeing, make-up artists, etc. These customers can use the platform for free and can use it to contract professionals, who will do their job in clients’ home.

Business Model

We identify three sources of value:

  1. For beauty companies: We will provide statistics and raw data about behaviors, tastes, purchases and profiles of hairdressers and customers, which can be of interest for beauty-related companies.
  2. For beauty professionals: We will offer them a pool of potential customers that are willing to use their services, as well as the possibility of extending their client portfolio and the working agenda organization, as well as the management of their personal brand.
  3. For final users: We will provide them a set of different beauty services ranging from hairdressing to make-up artist. The platform allow them to choose whatever and whenever services among the available professionals knowing the opinion of other users and the works previously carried out by them.

Customer Segments

  1. Beauty professionals: This segment encompasses by freelance workers that usually work at client’s home, recent graduates who are willing to work like freelance workers in the early stage of their career, and beauty-saloon part-time workers who only work the half of the day and they want to work more hours.
  2. Beauty companies: These are the usual provider companies for beauty professionals and final users (e.g. shampoo, make-up, perfume companies). We also consider in this segments beauty academies, which want to adapt the course contents to new fashion trends, and organizers of beauty related events that want to focus their advertisement on specific profile clients.
  3. Final users: We define three types of final user profiles. One the one hand, a woman between 30-40 years old who is user of digital platforms like Uber or The Fork, who is a very social person, and who is concerned about the other people’ social opinion. On the second hand, a woman between 30-40 years old who has a busy life because of her business travels, she has not time to take care of her, but she has unexpected meetings and datings where she should go pretty., so she needs 24h service. Finally, a single girl between 20-35 years old who is disabled and it is difficult to her to move on her own to go to beauty salons.